Chapters of my Career

Work Experiences

Ajinomoto Vietnam (03/2024 - 01/2025) - Marketing Executive

Manage both Product Development and Brand Marketing for New Product Launching (Imported Frozen Foods and Others)
Cooperate with Sales Team to list product into Modern Trade Channel (Supermarket, CVS, ..,), and Food Service Channel (Restaurants, Food&Beverage Store)
Track Sales Result thoroughly to come up with Marketing ideas to improve Sales
Successfully held the key hook activity for New Product Launching (The first Frozen Food presented by Ajinomoto Vietnam) - The Pop Up Store Activation

Samsung Electronics Vietnam (07/2023 - 02/2024) -
Marketing Communications Intern

Link to the Portal: https://www.samsung.com/vn/mobile/galaxy-campus/

Assist seniors to run a campaign to recruit and nurture 50 student ambassadors nationwide. With the ultimate purpose to influence gen Z and boost product affinity (full portfolio: phone, tablet, buds, watch, ...)

Got nearly 800 submissions nationwide
Found out Top 50 Finalist with strong profile and ambition to be Samsung GenZ ally
Plan and Build Direction for the next 1 year of these 50 Campus Ambassadors

Join in the sustain phase of Galaxy Z Flip5 and Z Fold5 after Launching

Assist Seniors to build Commercial Key Visual every month
Research and build on GenZ Consumer Portrait
Campus Program

Tiki Corporation (10/2022 - 5/2023) -
Marketing Partnership Intern

Execute for brand joining Business package on platform (Super Brand Day, Gold, Silver, Umbrella Day, ...)
Campaign Management: Tracking Performance including Sales, Traffic,... Optimize TikiAds, CPAS, Affiliate, Report and Send Out to Partner.
Business Solution: Optimize package, tackle operation issues when proceeding packages to reach brand's OKR and build good relationship with partner. Observe the market trends, customer behavior to give good insight for product and media solution
Improve Internal and External Communication to deliver the task well

Coin98 Finance (5/2022 - 10/2022) - Content Executive

Got trained and educated about Decentralized Finance - Web3 products
Proceeded researches on the trends and insights into Crypto users
Managed Mobile App content, worked with Development and UI/UX team to polish content on app
Worked with the Design team to deliver the final creatives on Social Media (Facebook, Twitter, Telegram)
Joined in Blockchain & Crypto events and conferences